Blizzard's focus with Diablo 4's first expansion reveals their broader strategy for the franchise. Key developers shed light on their vision for the series and their overarching goals.
Blizzard aims for sustained engagement with Diablo 4, especially given its record-breaking sales. In a recent VGC interview, Diablo series head Rod Fergusson and executive producer Gavian Whishaw highlighted the mutual benefit of maintaining player interest across all Diablo titles. Whether it's Diablo 4, 3, 2, or the original, continued player engagement is a win for Blizzard.
Fergusson emphasized Blizzard's policy of continued support for their games, stating that players can still enjoy Diablo, Diablo 2, Diablo 2: Resurrected, and Diablo 3. He highlighted the success of Diablo 2: Resurrected, a remaster of a 21-year-old game, as evidence of the enduring appeal of the franchise. The key, according to Fergusson, is keeping players within the Blizzard gaming ecosystem.
Addressing concerns about Diablo 4's player count relative to previous installments, Fergusson stated that player engagement across all titles is a positive. The company's focus isn't on shifting players from one game to another, but rather on creating compelling content that draws players to Diablo 4. Their strategy is to develop highly desirable content to attract and retain players.
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