Coperni FW25: Gamers Take Center Stage in a Bold Fusion of Fashion and Gaming Culture

Coperni's Fall/Winter 2025 show was anything but conventional. Held in Paris's adidas arena, a venue typically hosting esports events, the presentation masterfully blended fashion and gaming culture, creating a unique atmosphere that felt both nostalgic and forward-thinking. Instead of the usual front-row of influencers and celebrities, Coperni seated 200 gamers in ergonomic chairs, actively playing Fortnite and other games throughout the show.

This bold move transformed the runway into a vibrant scene reminiscent of 1990s LAN parties, complete with design details that paid homage to gaming's golden age. The fusion wasn't merely aesthetic; it permeated the entire collection, showcasing a fresh perspective on the intersection of technology and style.

The FW25 collection featured subtle and overt references to gaming culture. Dresses crafted from puffy technical fabrics, inspired by sleeping bags used during marathon gaming sessions, were standout pieces. Small storage bags attached to tights and sequined dresses echoed the practical utility holsters of Lara Croft from *Tomb Raider*. The brand's new Tamagotchi bags also made their runway debut, a playful nod to handheld gaming nostalgia.

The influence of gaming-inspired films was also evident. Motifs like the dragon tattoo from *The Girl with the Dragon Tattoo* appeared throughout, while the high slit from Alice's dress in the 2002 *Resident Evil* film was reimagined in the opening look. These cinematic references added depth, bridging the gap between digital worlds and real-world fashion.

Coperni has consistently pioneered the intersection of technology and fashion, and this season's womenswear collection is no exception. By centering the narrative around gaming—a traditionally male-dominated space—the brand challenges outdated stereotypes and promotes inclusivity in fashion.

Beyond the clothing, the show was a masterclass in viral marketing. Hours after the presentation, videos of the gamer-filled runway flooded social media, reinforcing Coperni's reputation for unforgettable spectacles.

This isn't Coperni's first groundbreaking fashion week moment. Last season, the brand concluded Paris Fashion Week with a fairytale-like show at Disneyland Paris. Previous years have seen innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of the traditional fashion show, proving Coperni is more than a label—it's a cultural phenomenon.

With its FW25 collection, Coperni again captivated both online and offline audiences. In a time of uncertainty for traditional runway shows, the brand continues to reinvent the format, blending creativity, technology, and storytelling into an experience that resonates far beyond the fashion industry. The social media buzz surrounding the gamer-infused runway confirms Coperni's status as a true trailblazer in modern fashion.