Best Time to Buy TV at Great Price in 2025

Investing in a TV is a significant decision, given that it's one of the most used gadgets in your home. You don't want to settle for a subpar screen just to save a few dollars; instead, aim to get the best bang for your buck on a TV that meets your gaming and streaming needs. Fortunately, TV deals are available year-round, so you can always find a way to purchase a high-quality TV without paying full price, provided you know when to look.

Everyone knows about the massive discounts during Black Friday and Cyber Monday, which often offer the deepest savings if you can snag the best deals. However, there are other times throughout the year when you can find substantial discounts on the best gaming TVs or quality 4K TVs.

Leading up to the Super Bowl, the premier TV-watching event of the year, you can take advantage of significant savings. Additionally, with many manufacturers unveiling new models in the spring, now is an excellent time to find deals on last year's TVs. Keep an eye out for upcoming sales events like holiday weekends and Amazon Prime Day, which promise more opportunities to save.

Black Friday and Cyber Monday

Originally a major shopping event following Thanksgiving, Black Friday has now expanded to span several weeks in November, offering sales on a wide range of products. TVs often see some of the year's deepest discounts during this time, making it an ideal period to find deals. You can snag lower-quality TVs at rock-bottom prices, perfect for a guest bedroom or a kid's playroom. Additionally, higher-end and newer models from the spring often come with significant discounts, ensuring you can find a deal that suits your needs.

Black Friday used to be all about in-store shopping, with people camping outside stores like Best Buy and Walmart the night before to grab limited stock at low prices. While some incredible TV deals are still exclusive to in-store purchases, they're often used as a lure to bring customers into the store, and stock may run out quickly unless you arrive early. If you're after a specific TV, be quick to grab it during these 2025 deals.

Cyber Monday, on the other hand, is the online counterpart to Black Friday. It's when you'll find the best deals from online retailers. Amazon hosts sales similar to Prime Day, which occurs in the summer and now also in October, featuring a variety of TV deals that are often available for a limited time with limited stock. Other retailers like Best Buy and Walmart also participate in Cyber Monday, offering similar in-store and online sales.

Before the Super Bowl

Following the holiday rush, the Super Bowl stands out as one of the biggest TV-watching events of the year. Retailers typically restock TVs in mid-January and early February, after the holiday sales. During this period, leading up to the big game, you'll find substantial discounts on TVs, including large-screen models. Older models tend to go on sale first with more significant discounts, but you can still find great deals on newer TVs. Currently, we're already seeing Super Bowl deals on Samsung OLED TVs.

Early January also marks the time when many TV manufacturers unveil their latest models at the Consumer Electronics Show (CES). Check out the details about CES 2025 to see which TVs might be on sale. Retailers often discount older models to make room for these new releases coming in the spring.

Springtime

If you have a specific brand in mind, such as Samsung, LG, Sony, or TCL, know that many manufacturers launch their new TVs in the spring, starting around March and extending through Memorial Day weekend. This is when you can find deals on the previous year's models as retailers clear space for the new arrivals. Typically, the changes between the older and newer models are minimal, so you won't miss out on many features by opting for last year's version.

Amazon Prime Day

Originally an Amazon Prime exclusive sale to celebrate their birthday in mid-July, Prime Day has grown to include other retailers like Walmart and Best Buy offering similar deals. Prime Day typically lasts a few days and is exclusive to Prime members. You'll find deep discounts on TVs similar to those seen during Black Friday and Cyber Monday, though the best deals are often on older models. Keep an eye on the site, as new deals are added throughout the event. However, Prime Day doesn't quite match the breadth of sales seen during Black Friday across all retailers.

If you can't wait for major sales events, many retailers offer special discounts during long holiday weekends, such as President's Day, Memorial Day, Fourth of July, and Labor Day. While these deals might not be as substantial, and the selection may be more limited, you can still find decent discounts on TVs.

Currently, the President's Day sales are underway, making it a great time to start finding deals. The best TV discounts right now are at Best Buy, with sales ending on February 17.

Best Electronics Sale### Best Buy Presidents' Day Sale

38See it at Best BuyTV Release Cycles Matter

Understanding the TV release cycle can help you find the best discounts, especially if you're looking for the latest models. At CES in January, many manufacturers announce their upcoming models. These new models start hitting the market in the spring, around March, with retailers offering deeper discounts on older models. Releases continue into the summer, but if you're aiming for the newest models, prices typically don't drop until the fall. Waiting until Black Friday and Cyber Monday can yield the best deals on the latest TVs.

TV Brands With New Products

Most notable TV brands release updated and new models annually. Here’s a look at what to expect from some of them:

Samsung

Samsung focuses on higher-end models, resulting in fewer budget-friendly options. The 2025 lineup shows minor upgrades from last year, with improvements in brightness, mini-LED and Quantum Dot (QD-OLED) backlighting, and enhanced gaming features.

LG

LG's 2025 OLED evo TVs feature AI enhancements for personalization and an upgraded "Brightness Booster Ultimate" technology. The new G5 TV targets gamers with a 4K 165Hz variable refresh rate to reduce lag and frame stuttering.

Hisense

Hisense's 2025 lineup includes higher-end ULED models with a 144Hz refresh rate for better gaming. Their 136" MicroLED TV utilizes mini-LED technology to "eliminate traditional backlight limitations."

Vizio

In 2024, Vizio made minor improvements to its TVs, focusing on LED performance. The top-line P-series model was discontinued, but you can still choose from the mid-range M-series and the budget-friendly V-series. The D-series offers affordable 1080p options for smaller screens.

TCL

TCL revamped its lineup in 2024, introducing Q- and S-series with the flagship TCL QM8. At CES 2025, they unveiled the entry-level Mini LED TV, the QM6K, available in 65", 75", and 85" sizes, with smaller options coming later.

Roku

Roku expanded into TVs in 2024, offering 11 models from 24 to 75 inches focused on streaming. The Roku Plus models feature the Voice Remote Pro with hands-free voice commands and rechargeable batteries, while the Roku Select models come with the basic Roku Voice Remote. You can access the Roku Channel without a Roku streaming device.

Top Budget TVs You Can Buy Now

If you're ready to buy a TV now, we maintain an ongoing list of the latest TV deals worth checking out. Here are some top budget picks for 2025, even if there isn't a sale happening:

### Hisense 65U6N

0Grab this TV for accurate colors, solid contrast, and a wealth of features at a surprisingly low price. See it at Amazon### TCL 55Q750G

1This stunning QLED TV offers impressive contrast and brightness, hitting 144Hz in 4K with VRR enabled, all while staying affordable. See it at Amazon### Hisense 50U6HF

0An ultra-affordable option with Amazon Fire TV OS for easy streaming and smart home capabilities. See it at Amazon