Funko Saviors as Itch.io Resurrects after AI Triumph

Funko's Response to Itch.io Shutdown Caused by BrandShield

Funko has issued a public statement regarding the temporary shutdown of Itch.io, allegedly triggered by its brand protection software, BrandShield. The statement, posted on X (formerly Twitter), emphasizes Funko's respect for the indie gaming community.

Funko acknowledges that BrandShield flagged an Itch.io page mimicking the Funko Fusion development website, resulting in a takedown request. Crucially, Funko clarifies that they did not request a full platform takedown and expressed relief at Itch.io's swift restoration.

The company stated they are now in private discussions with Itch.io to address the issue and thanked the gaming community for their understanding.

However, Itch.io owner Leaf's account on Hacker News provides a more nuanced perspective. He describes the incident not as a simple takedown request, but as a "fraud and phishing report" sent to both the hosting provider and registrar. The registrar's automated system reacted by taking down the entire domain, despite Leaf's immediate action to resolve the issue. Leaf also notes, unmentioned in Funko's statement, that Funko's team contacted his mother.

For a more comprehensive understanding of the incident, refer to Game8's previous article detailing Itch.io's shutdown.