Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

Candy Crush Saga, a mobile gaming giant that arguably surpasses even Clash of Clans and Angry Birds in popularity, is expanding its reach beyond the digital realm. Teaming up with renowned makeup artist Pat McGrath, Candy Crush is launching a line of cosmetics hitting shelves soon. This isn't just any collaboration; it includes a truly dazzling surprise.

This marks a first-of-its-kind venture for Candy Crush into the world of physical merchandise. Get ready for Candy Crush-themed lipsticks, glosses, nail polishes, and more, launching February 27th. But the real headline-grabber? Three lucky online customers will receive a $10,000 diamond ring as part of the launch!

Diamonds are Forever

This bold marketing strategy is a refreshing change from typical influencer collaborations. The simple act of including a diamond ring in three random orders promises a viral marketing moment. It showcases the evolution of gaming merchandise, from basic t-shirts to high-end jewelry.

Not a Candy Crush fan? If this collaboration evokes a longing for simpler gaming times, consider trying the retro platformer Jump King. With Will Quick's glowing review, it might be the challenging, rewarding experience you're looking for.