The Best Places to Buy LEGO Sets in 2025

The LEGO craze shows no signs of slowing down. What started as a children's toy has captivated teens and adults alike, with sets evolving in complexity, functionality, and design. Today, LEGO isn't just about building; it's about creating intricate displays, collecting rare pieces, and even adding stylish accents to your home with LEGO-themed wall art, plants, and more.

With hundreds of sets available, spanning various themes, piece counts, and price points, finding the perfect LEGO set at a reasonable price can be a challenge. A major hurdle is the "retirement" of sets. LEGO regularly retires sets, even popular ones, to make way for new releases. This fuels a robust resale market where prices often inflate by 200-300%.

The cost of LEGO itself is another factor. Consider the colossal 7,541-piece Millennium Falcon, released in 2017 for $800 (already exceeding the typical "10 cents per piece" average). Today, its price hovers around $850, highlighting the increasing cost over time.

Smart shopping is key to navigating this landscape. Here's your guide to finding the best deals on LEGO sets in 2025:

Where to Buy LEGO Sets Online

LEGO Store: The official LEGO store boasts the largest selection, easily searchable by theme, price, release date, and rating. Excellent customer service and the LEGO Insiders program (offering various perks including exclusive sets and early access) are major advantages. Points earned on purchases can be redeemed for future discounts (6.5 points per dollar spent, 130 points = $1). Double points promotions are common throughout the year.

Amazon: Offers competitive pricing and convenience.

Target: Often features modest discounts and accepts LEGO Insider points (though the exchange rate may not be ideal).

Walmart: Similar to Target, with occasional discounts.

Deciding where to buy often comes down to comparing discounts against the LEGO Insiders program benefits. Weigh a potential 10% discount elsewhere against earning points and receiving exclusive sets at the LEGO Store.

Where to Buy Retired Sets Online

For retired sets, your options are limited to unofficial marketplaces like Craigslist, eBay, and Facebook. Be prepared for higher prices. Direct communication with sellers, haggling, and thorough price comparisons are essential.

Where to Buy LEGO Sets in Stores

While in-store selection might be smaller than online, the hands-on experience is appealing to many. The LEGO Store offers the same benefits as its online counterpart, plus interactive building stations. Target and Walmart also carry LEGO, and other retailers like GameStop (gaming-themed sets) and Barnes & Noble (lifestyle and Harry Potter sets) may offer limited selections.

A surprising tip: recently retired sets might still linger on shelves in brick-and-mortar stores, offering a slim chance of finding a discontinued set at retail price.

When Do LEGO Sets Go on Sale?

LEGO sets rarely see significant discounts, but there are exceptions:

• May 4th (Star Wars Day): Double Insider points on Star Wars sets.
• March 10th (Mario Day): Similar deals in partnership with Nintendo.
• Year-End Clearance: Box stores often clear out inventory at the start of the year, offering better deals.
• Holiday Sales: Black Friday, Cyber Monday, and Amazon Prime Days offer opportunities for discounts.

Keep an eye out for sales events throughout the year to maximize your savings.