Xbox Game Pass: AAA IPs May Get AA Spin-Offs

Microsoft and Activision's New Strategy: Leveraging King's Expertise for AA Mobile Games

Microsoft and Activision have joined forces to create a new team at Blizzard, focused on developing smaller-scale, AA games based on established franchises. This initiative represents a strategic shift for the gaming giant, and we delve into the details below.

A New Team at Blizzard, Powered by King

According to Windows Central's Jez Corden, this newly formed Blizzard team predominantly comprises King employees. Following Microsoft's acquisition of Activision Blizzard in 2023, this move grants access to a wealth of popular IPs, including Diablo and World of Warcraft. The team's primary goal is to develop AA-tier games, which are lower in budget and scope than AAA titles, leveraging King's mobile game expertise. The expectation is a focus on mobile game development.

King's Mobile Gaming Track Record

King's experience in creating mobile games based on existing IPs is noteworthy. Their past projects include Crash Bandicoot: On the Run! (though since discontinued) and a previously announced Call of Duty mobile game (whose status remains unclear). This experience positions them well for this new venture.

Microsoft's Mobile Ambitions

At Gamescom 2023, Phil Spencer, CEO of Microsoft Gaming, highlighted the importance of mobile gaming in Xbox's growth strategy. He emphasized that mobile capabilities were a key factor in Microsoft's $68.7 billion acquisition of Activision Blizzard. Microsoft is also actively developing its own mobile game store to compete with Apple and Google, with a launch anticipated sooner than previously suggested.

Addressing the High Cost of AAA Development

The rising costs of AAA game development have prompted Microsoft to explore alternative approaches. The new team represents an experiment in utilizing smaller teams within a larger structure to manage these costs.

Speculation on Potential Projects

The formation of this new team has ignited speculation among fans. Potential projects could include mobile adaptations of popular franchises like World of Warcraft (similar to Wild Rift), or a mobile Overwatch experience, mirroring the success of Apex Legends Mobile or Call of Duty: Mobile. The possibilities are exciting.