Ubisoft's Star Wars Outlaws Underperforms, Impacting Share Price
Ubisoft's highly anticipated Star Wars Outlaws, intended as a financial turnaround for the company, has reportedly underperformed in sales, causing a dip in Ubisoft's share price. Despite positive critical reception, sales have been described as sluggish.
Share Price Decline
Following the game's August 30th release, Ubisoft's share price experienced consecutive declines on September 3rd and 4th, reaching its lowest point since 2015. This adds to a significant overall drop of over 30% since the beginning of the year. The company had positioned Star Wars Outlaws, alongside Assassin's Creed Shadows, as key drivers for long-term growth in its Q1 2024-25 sales report.
Revised Sales Projections
J.P. Morgan analyst Daniel Kerven lowered his sales projection for Star Wars Outlaws from 7.5 million units to 5.5 million units by March 2025, citing the game's failure to meet expectations despite favorable reviews.
Mixed Player Reception
While critics generally praised the game, player reception has been more mixed, reflected in a Metacritic user score of 4.5 out of 10. This contrasts with more positive professional reviews, such as Game8's 90/100 rating. [Link to Game8 review would go here].
Ubisoft's financial outlook remains dependent on the success of Star Wars Outlaws and the upcoming Assassin's Creed Shadows. The company reported a 15% increase in session days across consoles and PC, primarily driven by Games-as-a-Service, with MAUs reaching 38 million. However, the underperformance of Star Wars Outlaws casts a shadow on these positive trends.
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