No One Has Purchased Dying Light's $386,000 Collector's Edition in 10 Years

Even before the release of the zombie-action game Dying Light 2, developer Techland unveiled an outrageously expensive collector's edition. Intriguingly, despite the passage of a decade, no one has ever purchased it—a fact that delights the company.

Image: insider-gaming.com

Techland's PR manager, Paulina Dziedziak, revealed to Insider Gaming that the exorbitant edition was never intended for sale. It was a clever PR stunt designed to generate significant media attention. The unconventional nature of the offering successfully created a buzz around the game's launch. "Thankfully, no one ended up buying it," she stated.

The £250,000 (approximately $386,000 at the time) price tag would have secured a truly extraordinary package, including a personalized appearance in the Dying Light game itself. Other perks included a life-sized statue of the protagonist "Jump," professional parkour lessons, night-vision goggles, an all-expenses-paid trip to Techland's headquarters, four signed game copies, a Razer headset, and a custom-built zombie-defense survival shelter created by Tiger Log Cabins.

Techland clearly conceived the My Apocalypse Edition as a marketing tool. This raises the question: would they have fulfilled the offer, including the construction and delivery of a real-life bunker, had someone actually purchased it? The answer, unfortunately, remains shrouded in mystery.