Flexion and EA to partner up and bring the publisher\'s hit mobile catalogue to alternative app stores

Flexion and EA's renewed partnership expands EA's mobile game library to alternative app stores, increasing accessibility beyond Google Play and the iOS App Store. This marks a significant shift in how major publishers view opportunities outside the Apple and Google ecosystems.

The rise of alternative app stores has been prominent, especially since Apple's mandated opening to them in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these stores, is now facilitating access to EA's extensive mobile game catalog.

For gamers, this translates to more choices. Previously, the iOS App Store and Google Play dominated mobile gaming distribution. However, legal challenges prompting Apple and Google to revise anti-competitive practices have paved the way for alternative app stores to flourish. Many of these platforms offer substantial incentives to attract users.

The Epic Games Store, with its free game program, exemplifies this. While Flexion's partners may not offer identical incentives, they are likely to demonstrate greater policy flexibility than Apple and Google.

EA's participation carries significant weight. Their involvement signals a broader industry trend. If a major player like EA sees the viability of alternative app stores, it suggests a more open and competitive future for mobile gaming developers.

Currently, the specific EA titles slated for these alternative stores remain unannounced, but potential candidates include Diablo Immortal and other Candy Crush games.