Demi Lovato Joins PlanetPlay's Eco Drive

Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative

Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of environmentally focused initiatives within mobile gaming. Lovato's involvement will extend beyond simple endorsements; she'll be featured in a range of popular mobile games.

This isn't PlanetPlay's first foray into eco-conscious gaming. Previous campaigns have featured celebrities like David Hasselhoff and J Balvin, bringing star power to support environmental causes.

Lovato-themed avatars will be available in several games, including Subway Surfers, Peridot, Avakin Life, and Top Drives. All proceeds from these in-game items will be donated to environmental projects.

A Sustainable Success?

PlanetPlay's approach to MGTM stands out. Unlike many celebrity-driven campaigns that are short-lived, this initiative boasts broad participation across multiple popular games, potentially making a significant impact on environmental efforts.

The collaboration benefits all parties involved: it supports environmental causes, provides a unique engagement opportunity for Lovato's fans, and offers game developers a chance to participate in a meaningful initiative.

For fans eager to see Lovato in action, this is the perfect opportunity to explore some top-tier mobile games. To discover more great mobile games, check out our list of the best mobile games of 2024!