Ubisoft Hypes Assassin's Creed Shadows Release

It's been a while since we last discussed Ubisoft, hasn't it? Next Thursday marks the release of Assassin's Creed Shadows, a game that could very well shape the future of the entire corporation. The stakes are high, and all eyes are on Ubisoft to deliver a hit.

Today, Ubisoft's official channel released a new video dedicated to the game. You might think this is the launch trailer, but it's labeled as a TV commercial, which raises some questions. The video itself isn't bad—it's smooth, cinematic, and visually impressive. However, the concern lies in Ubisoft's approach to marketing. By uploading a TV ad to their YouTube channel, it seems they're leaning more towards traditional media. While there's nothing inherently wrong with this strategy, it does leave us wondering about their confidence in the game's release.

Let's set aside the speculation for a moment. The video does an excellent job of showcasing the differences in gameplay and fighting styles between the two main protagonists. The depiction of Japan is stunning, but it's important to remember that you can't judge an entire game based on a one-minute cinematic. We'll have to wait until the release to get the full picture.