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Stumble Guys, Barbie reunite for new venture outside gaming

Author:Kristen Update:Apr 21,2025

Stumble Guys, the popular mobile game, is teaming up once again with the iconic Barbie franchise, but this time, the collaboration takes a unique turn. Instead of an in-game feature, Stumble Guys and Barbie are launching an exciting new toy line, set to hit the shelves just in time for the holiday season.

This exclusive collection will be available at Walmart in the US and select international retailers, promising to spark the imaginations of kids everywhere—and, of course, lighten their parents' wallets. The range includes limited-edition plushes of Barbie and Ken, designed to mirror their appearances in the Stumble Guys game. Alongside these cuddly toys, fans can look forward to a variety of blind box figures, six-pack sets, and other action figures.

ytHello Barbie, let's go barbie (ah, ah, ah yeah)

Stumble Guys has outpaced competitors like Fall Guys, partly thanks to its savvy collaborations, such as this latest venture with Mattel's beloved Barbie brand. While Fall Guys missed the opportunity to launch on mobile sooner, Stumble Guys has proven that the concept of obstacle course battle royales is a winning formula on the go.

This new toy line is a testament to Stumble Guys' ongoing success and Barbie's continuous efforts to captivate new generations of fans. While this may not be directly relevant to gamers looking for in-game content, it's an interesting development in the world of branded merchandise.

For those interested in staying ahead of the latest releases, don't miss our new series, "Ahead of the Game," where we dive into the newest trends and products. Our latest feature, "Your House," explores innovative home-related items that you won't want to miss.