Kartrider Rush+ and Hyundai Announce Exciting New Collaboration

When it comes to showcasing their latest vehicles, car manufacturers have a plethora of promotional strategies at their disposal. From slick advertising campaigns to celebrity endorsements, the options are vast. However, Hyundai has chosen a unique and engaging approach by teaming up once again with the popular mobile game, KartRider Rush+. This collaboration introduces the Insteroid concept car as a new kart within the game, designed by the Hyundai Motors Europe Design Center and inspired by the INSTER, an electric SUV from Hyundai.

The Insteroid isn't the only exciting addition to KartRider Rush+. Players can also grab the new Glitched Hyundai Aura and an EV Charging Connector featuring the vibrant GOGOGOrange color scheme. To celebrate this collaboration, a special in-game event is running until April 28th. By using a Boost Shard at least once during the event, players will be entered into a draw to win 30 Lucky Star Jewels, which can be exchanged for various items through the Starlight Treasure Hunt.

Notably, the Insteroid serves not only as an in-game kart but also as a real-world concept car. While it's not slated for immediate production, its presence in KartRider Rush+ acts as a powerful promotional tool. In my opinion, the Insteroid's design is far more stylish than the Cybertruck featured in Fortnite.

If this latest collaboration with Hyundai doesn't entice you to dive into KartRider Rush+, you might want to explore other new mobile games. Check out our list of the top five new mobile games to try this week and discover what else has been launched in the past seven days.