Call to the Past:"Become the Cat" in Battle Cats 12th Anniv.Ad

The Battle Cats celebrates 12 years of quirky cat-fueled warfare! Ponos, the developer behind the wildly popular mobile tower defense game, is marking this milestone with a new Sengoku-era ad campaign.

Ninja cats, fish cats, and even the infamous "Gross Cat"—the sheer variety of feline fighters in The Battle Cats is a testament to its enduring appeal. This commitment to the bizarre and charming has clearly resonated with players, leading to a remarkable 12-year run in the ever-changing mobile gaming landscape.

The new commercials transport players to the Sengoku period, blending historical accuracy with the game's signature humor. Expect stunning visuals, strategic gameplay elements, and, of course, those iconic quirky cat food cans.

Developed in partnership with R/GA, the "Way of the Cat" campaign is a cinematic delight. The ads are so engaging, they might just make you want to "be the cat, become the cat!"

“Celebrating 12 years of The Battle Cats, we’re thrilled to redefine expectations and highlight the game's strategic depth,” says Ponos' COO and Managing Director Seiichiro Sano. “Our collaboration with R/GA honors our legacy while inviting new players to experience the tactical gameplay in a fresh and exciting way.”

Unsure about the best cats for your army? Check out our Battle Cats tier list for guidance!

Ready to join the feline fray? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay up-to-date with the latest news by following the official Facebook page or visiting the official website.